Written on 07 March, 2018 by Iona Yeung

Google to flag sites without a SSL certificate Google has recently announced that websites without SSL certification will be flagged as not secure. This means that when potential customers visit a website without the HTTPS in the address bar, they will see that their website is not secure. Why it matters Sites with HTTPS demonstrate to users that... Read more
Categories: News, Website Security
how to get more website traffic

Written on 07 March, 2018 by Iona Yeung

Cost effective ways to drive traffic to your website Finally got your website up and running but struggling to attract visitors? Capturing web traffic is the first hurdle to conversions for any online business. Here are four easy digital solutions to this problem – and, best of all they are all cost effective and customisable to your budget. SEO... Read more
Categories: digital marketing
digital marketing courses in Australia

Written on 07 March, 2018 by Iona Yeung

Top Digital Marketing Courses In 2018 Regardless of how many years you've been in business, there's always time to grow. As online marketing continues to grow and change, so do the methods of communicating your products and services. There are a number of short courses made for time poor business owners that can help you gain a... Read more
Categories: digital marketing, News

Written on 07 March, 2018 by Iona Yeung

How to leverage Facebook's recent changes to attract more customers Earlier this year Facebook announced it was changing its algorithm to ‘encourage meaningful interactions between people’.  According to Facebook founder Mark Zuckerberg, it’s likely that content from businesses, brands and publishers won’t appear in our customers’ news feeds as often as we’d like. The changes to Facebook you need to... Read more
Categories: digital marketing, Social Media
how to find more customers 2018

Written on 24 January, 2018 by Iona Yeung

How to find more customers in 2018 The beginning of the year is a great time to set new goals and kick off new campaigns. There’s no better time to start fresh. If you’ve set big goals for your business this year, we’ve rounded up five easy ways to find more customers in 2018. 1. Improve existing... Read more
Categories: News
website security tips

Written on 23 January, 2018 by Iona Yeung

7 security tips to keep your website protected from hackers The privacy and security of a website is critical for small businesses. It’s needed to protect your customer’s data but it also protects your website from data breaches and viruses. With cyber attacks on the rise, it’s now more important than ever to ensure you have security measures in place... Read more
Categories: News, Website Security
seo for beginners

Written on 22 January, 2018 by Iona Yeung

SEO basics for beginners One basic principle of marketing is to be where your customers are, these days your customers are spending most of their time online. Research shows that Australians spend about  10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that can attract... Read more
Categories: SEO
Build a website

Written on 30 November, 2017 by Iona Yeung

6 ways a good website can add value to your business Whether you’re a local shop owner or a business that services customers worldwide, having a website is no longer a luxury. It’s a necessity. Yet studies show that many businesses in Australia still don't have a website. Websites provide an online shopfront for businesses. One that's well-designed can help you... Read more
Categories: News
benefits of a professional email address

Written on 29 November, 2017 by Iona Yeung

Five benefits of a professional email address  There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get one... Read more
Categories: Email
domains for small business owners

Written on 29 November, 2017 by Iona Yeung

3 Questions to ask when deciding between a .com and .com.au domain Your domain name is your business’s online identity, it helps your clients find your business. Just like a physical shop front, you’ll want your online ‘address’ to be memorable and easy to find. One of the questions that often come up is whether a business should register a .com.au or... Read more
Categories: News