Written on 15 November, 2018 by Cassidy Spencer

How does a gTLD help my business? New gTLDs have been causing quite a stir over the past few years, with what feels like a new one popping up every other day. Starting as simple three-letter codes similar to the main five (.com, .gov, .edu, .org and .net), they have now expanded to complete words and every... Read more
Categories: domains

Written on 09 November, 2018 by Jen McKinnon

How videos improve your search ranking With smartphones and simple editing apps, video content has taken off in the past few years and the demand is only growing. Animoto reported that four times as many customers would prefer to watch a video about a product than read about it and, in 2017, HubSpot predicted that 80% of online content will be video by 2019.... Read more
Categories: SEO

Written on 29 October, 2018 by Jen McKinnon

The power of the delete button in social media: when to use it It’s convenient that technology allows us to  delete the things we (or others) post online but sometimes it can do more damage to a brand than many business owners think. Deleting a post with a typo vs one with a negative review from a customer can vary in consequences. Regardless,... Read more
Categories: Social Media

Written on 26 October, 2018 by Jessica Clausen

Is your website due for a redesign? Just like your office or brick and mortar store, a refresh is a critical part of maintaining a modern space. No one wants to walk into your business reception with outdated designs, nor a shopping mall with a checkout that’s from the 90s. When it comes to updates, websites are not excused, and there are a few things... Read more
Categories: website

Written on 19 October, 2018 by Mathilde Wennevold

The holistic approach: Integrating UX tactics and strategies for better SEO Whether you’re already well acquainted with SEO and UX, or you are only just starting to understand what these tactics can do for your business, you may not know the powerful link between the two. A more holistic approach to the way you design your website can benefit your SEO... Read more
Categories: News, SEO, website

Written on 08 October, 2018 by Cassidy Spencer

5 ways to optimise your site speed With so many websites vying for our attention, it’s harder than ever before for business owners and marketers to ensure customers are not only clicking on your website but staying on it long enough to convert. If your website isn’t delivering a great user experience (UX), your customers will simply... Read more
Categories: website

Written on 02 October, 2018 by Cassidy Spencer

Does B2B marketing work on social media? If you’re not on social media, you’re not where your customers are. This applies to companies in every industry i.e. your engineering company, cloud telephone company or solar installation company. Many business owners look at social media as the place for “couch buyers” – customers who see an advertisement for... Read more
Categories: Social Media

Written on 27 September, 2018 by Alyna Malyniak

SEO, SEM or GDN: Which gets better results? A Search Engine Optimisation (SEO) strategy, paired with Search Engine Marketing (SEM), can help boost search your results far up in Google rankings. But, if your customers are visiting your website and not converting, you'll also need a remarketing strategy - this is where Google Display Network (GDN) comes into... Read more
Categories: PPC

Written on 21 September, 2018 by Iona Yeung

UX mistakes to avoid Having a website for your business is only one part of the journey to online success. If your marketing efforts involve paid advertising to drive traffic, a website working at 100% capacity will help you maximise return on investment. Visual design, layout and content are key elements to good website... Read more
Categories: website

Written on 14 September, 2018 by Iona Yeung

Why is SEO an important element of your digital marketing strategy? Paid advertising, like Google & Facebook ads, can give you the immediate kick you need to drive traffic to your website. But, what if you could see the same results with zero advertising budget? That’s where Search Engine Optimisation comes in. SEO is a long-term solution that consistently drives organic... Read more
Categories: digital marketing, SEO