After launching your website, the worst thing you can do is stand idle hoping people will somehow just find you online, because they won’t.
Yet so many business owners do just that and vent when they receive 0 visitors.
Launching a website is only the first step to building your business’s online presence. The next step is getting people to your website.
Social media marketing
82% of residents in Victoria access the Internet every single day:
With over 50% of them using social media at least once per day:
One of the easiest ways to drive traffic to your website is using social media platforms such as:
These platforms contain thousands of your ideal customers and setting up an account on any of the listed sites is free. You’re able to distribute content using free or paid mediums and drive traffic to your website:
Pay per click marketing (PPC)
Pay per click is an online marketing strategy to drive people to your website. Whereas while social media gives you the option to post content for free and drive traffic, you have zero control over who clicks.
Utilising pay per click allows you to target customers of a certain age group, gender, job title and even location. For example, if you run a local yoga studio for moms in the heart of Melbourne, you can serve adverts showing your yoga studio to mums who are within a 10km distance from your studio only.
Pay per click is suitable for all budgets as you can set up online marketing campaigns from as little as $1 per day (yes, just $1 per day).
Don’t have the time? Partner up with a digital agency
Once you get to grips with social media marketing and PPC, it can quickly become overwhelming and it’s easy to get lost in all the noise as you run your business and manage your employees.
It takes marketers years to master PPC and social media, and most local businesses owners don’t have that much time to learn.
That’s when using an online digital agency becomes a suitable solution to helping you grow your business, they will have experts leading your marketing strategy allowing you to focus on what you and your employees do best.
What’s your next step?
Don’t make the mistake most local business owners in Melbourne make by giving up after you’ve developed your website.
Now is the time to leverage the power of online marketing and drive highly targeted customers to your website.
Learn how you can use search engine marketing to grow your business.