Why every business needs adequate website security

With over 30,000 websites being hacked each day, a breach of your website could put customer data at risk, or in a worst-case scenario, see your business go under.   In this article, I’ll talk about why you need website security and how to secure your website so your business doesn’t become the next victim. … Continue reading “Why every business needs adequate website security”

Why can’t I just use a free email address for my business?

When taking your business into the digital world, there are 101 things you need to do just to get started.   One of them is changing your personal Gmail, Yahoo or Hotmail email address to a business one.   In this article, I’ll tell you why you shouldn’t use a personal email address for business, … Continue reading “Why can’t I just use a free email address for my business?”

I’ve just launched my new website. What should I do next?

After launching your website, the worst thing you can do is stand idle hoping people will somehow just find you online.   Launching a website is only the first step to building your business’s online presence. The next step is getting people to your website.   But how? Social media marketing One of the easiest … Continue reading “I’ve just launched my new website. What should I do next?”

5 reasons to invest in social media marketing

Almost every global business is using social media to generate awareness, sales and increase their marketing ROI. But is social media useful for small and mid-sized businesses? Answer: yes, and here’s why. 1. Customers want you on social media A HubSpot report revealed that customers expect businesses to be using Facebook, Twitter and Instagram: (Source: … Continue reading “5 reasons to invest in social media marketing”