Posted by David.Iwanow

10 WordPress Security Steps

Earlier this month on the 11th of April a large scale brute force attack was staged focused on vulnerable WordPress blogs using 90,000 strong botnet.  The attack was focused on hacking WordPress websites that have not changed “Admin” as their username, the problem is that “Admin” is the default username across a large number of [...]

Posted by Jonothan Stribling

What is keyword research?

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Researching and zeroing in on the right keywords is probably the most important part of SEO, because having the right keywords on the site goes a long way towards attracting targeted traffic to your website. Even if your website has all the latest bells and whistles, without the right keywords or, worse, no keywords at [...]

Posted by Melbourne IT

Tips for using social media – an infographic

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Not on social media yet? Here are some reasons why your business should get started with social media: Australians spend on average 25 minutes and 43 seconds on Facebook per visit 91% of online adults use social media on a regular basis 28% of customers share deals through social media 67% of customers will ‘like’ [...]

Posted by Oliver McNaught-Reynolds

SEO from the get-go

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Search Engine Optimisation (SEO) has become a fundamental process for any website. While it can be applied at any stage, optimisation will be a lot easier if the capabilities are installed from the get go! Did you know that the type of CMS (Content Management System) you have for your website may not have SEO [...]

Posted by Jonothan Stribling

Optimizing Paid Search and Pay-Per-Click – Top 20 tips

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As the adage goes, practice makes perfect. Any webmaster worth his salt will eventually reap the fruits of his labours if he practices Search Engine Optimization (SEO) endlessly and optimizes the site by accepting Pay-Per-Click (PPC) placements. Master these valuable lessons below and you will soon have both SEO and PPC mastered. Page Optimization 1.    [...]

Posted by Jonothan Stribling

How blogging can help small businesses

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Blogging is a great way for small businesses to engage their customers and website visitors and help improve their SEO. Not only does blogging improve your SEO by creating unique content which is loved by Google and Bing,  it also helps with consumer engagement and sharability across social networks. Blogging can be one of the [...]

Posted by Melbourne IT

The do’s and don’ts of marketing your business on Facebook – an infographic

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Did you know that 47% of customers are somewhat likely to purchase from a brand that they follow or like on social media. Research also shows that the two most popular reasons why a customer will ‘like’ your business page on Facebook is: Because they are already a customer (58%) To get access to discounts [...]

Posted by Jonothan Stribling

Beware Black Hat SEO: Avoiding content spam

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There are a class of Search Engine Optimization (SEO) specialists that lure unsuspecting webmasters with promises of quick indexing by search engines and high page rank, all without the expense of paid search. In the fairly tight circle of Internet marketing, they have come to be known as “Black Hat” SEO practitioners (as opposed to [...]

Posted by Web Development

The global domain name market

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The global domain name market is essentially split into two segments: the primary and secondary markets. The primary domain market includes all domain names that have not been previously registered, or have been registered in the past but have since expired. In other words, these are domains that are not currently registered by anyone and [...]

Posted by Joo Dean

Five email marketing mistakes to avoid – an infographic

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If you are thinking of promoting your business through email marketing, there are some common mistakes you should try to avoid. Below are our top 5 email marketing mistakes to avoid, including: Sending the same message to everyone Not customising the email design and content for mobile readers – did you know that about 44% [...]