Search Engine Optimisation

Frequently Asked Questions

What is Search Engine Optimisation?

Search Engine Optimisation (SEO), is a process that helps websites get higher ranking placement in the natural search results of popular search engines such as Google, Yahoo and Live Search!

The process involves a detailed analysis of a websites design and layout with a focus on content, links, blogs and keeping content fresh.

A critical step is deciding the search term or keywords that you want customers to use when finding you in search engines. This requires an understanding of the services offered by the website, the likely terms customers will use when searching for these services and the competitive environment (i.e. How many other websites are competing for the same search terms or services).

Search Engine Optimisation is best conducted by a trained and qualified specialist who understand current industry trends and best practices, and who will work to understand your business and target customers.

What is an SEO campaign?

A search engine optimisation campaign is a process of identifying the target customers, where these customers are likely to be located, the products and services that are being promoted, the likely search terms potential customers will use, identification of relevant directories or websites that could link to your website and then a thorough review of the website.

A SEO campaign should be designed to last several months for the initial phase and then move to an ongoing process of reporting, monitoring and maintenance. It is not a once off process. As soon as you stop working on the SEO campaign you increase the risk of the websites ranking beginning to slip over time.

What is the SEO Process?

We firstly look at your business and your website. We spend time with you trying to understand what search terms and key phrases your customers use to find you in search engines. This is one of the most important steps in the search engine optimisation process. It's important that we understand which is the right audience for your products and services and what the level of competition is for each key-phrase.

If required, we will make changes to your website to optimise the code for search engine spiders and your visitors.

We also consider other contributing factors such as the number of sites linking to your site. If we need to, we make increasing the number of in-bound links a key factor of your campaign.

Throughout the campaign we monitor your web site traffic and analyse which search terms are generating traffic and which search terms are leading to a sale, a lead or an email subscription. Our focus is to generate highly targeted traffic to your website.

We report this on a regular basis, making sure you are completely informed about all aspects impacting your campaign, your website and your traffic.

More questions?

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