Get on page one with Pay per click advertising
When you're not on the first page of Google, Yahoo!, or Bing, your prospects are easy pickings for your competitors. Being on the first page can help your website be seen by people looking for your products and services online.
Paid search advertising can help get you to the top of search engines like Google, Yahoo!, and Bing where people may be searching for your products and services.
We take away the headache of managing your own campaigns with 100% measurable campaigns managed by certified consultants.
- Appear at the top of major search engines
- Target customers with a campaign customised by location, time, language, and keyphrase
- Track your success with detailed weekly reports
- Personal dedicated account manager
- Google Analytics setup and reporting
- 1300 tracking number available
- Unlimited campaign changes per month
- ROI tracking and reporting
Next steps
- Get a free consultation
- Call 1300 445 975 and talk to an e-business specialist to find out how easy it can be
In this section
- Features & Benefits
- Compare Online Marketing Solutions
- Frequently Asked Questions
- Back to all Online Marketing products
Related solutions
Looking for something else?
Features
Identify trouble spots
We help you identify areas you can improve your website
Improve visibility
We can help get your website on the front page of major search engines
Track ROI
We monitor and test your campaign to maximise your advertising dollar
Effective email campaigns
Easily launch an email campaign
Target the right customers
Increase your conversion rate
Benefits
Success focused
Over 90% of our customers have achieved a top 10 listing
Account management
Your own personal account manager will work with you to help you achieve your goals
Google Certified
Melbourne IT is a Google AdWords Qualified Company
Maximise your search engine marketing spend
Increase your ROI
Product Features
| Launch IT | Drive IT | Market IT | ||
|---|---|---|---|---|
| Features | ||||
| Why choose this? | A low-risk option for businesses starting out with paid search | A great option with detailed reporting, optimisation, and Google Analytics | The best solution for businesses needing a personal account manager and unlimited campaign updates | |
| Account Management Fees | $85/month | $199/month | $399/month | |
| Personal Account Manager |  | |  | |
| Shared Account Manager | | | | |
| Account Setup | | | | |
| Campaign Changes Per Month | 4 | 8 | Unlimited | |
| 1300 Tracking Number on Site | | | | |
| ROI Tracking and Reporting | | | | |
| Google Analytics Setup | | | | |
| Google Analytics Reporting | | | | |
| Weekly Reports | | | | |
| Additional Once off Campaign Reports | $50/report | $30/report | Free | |
All prices displayed in US Dollars (USD)
Frequently Asked Questions
What is PPC?
Pay-per-click advertising delivers highly targeted traffic to your website. Search engines only display your ads to people searching for your product or service.
You pay a fee every time someone clicks on your paid search ad and is taken to your website. Bidding for keywords is like an auction. The more you bid (or agree to pay) per click for a specific keyword or keyphrase and the more effective your ad, the higher your site will rank in the paid search results.
How does the service work?
Melbourne IT has combined with Advantate to bring you innovative and effective paid search engine marketing services. Your dedicated consultant will work with you to select an initial set of keywords to target with your pay-per-click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals within your set budget.
A typical campaign will consist of:
- Discussing and analysing your business to identify your desired internet advertising outcomes
- Conducting key phrase analysis to determine what phrases your customers are actually searching for
- Compiling compelling ad copy
- Ongoing bid management
- Modification of listings that are non-productive and updating keyword buys as your campaign progresses
- Regular performance monitoring and reporting
Why should I use PPC?
Your ads are only displayed to people searching for keyphrases that match your product or service. For example if I have a Mercedes spare parts company I might choose my ads to be displayed every time someone searches for 'mercedes spare parts'.
By 2010, online marketers will spend $7 billion dollars on PPC advertising in the US (Jupiter Research). In Australia online marketers will spend $1.5 billion dollars on PPC advertising by 2010 (Frost & Sullivan). If you're not using pay-per-click advertising, your competitors probably are.
What words or phrases should I target for advertising?
Identifying the phrases that best describe your business is one of the most crucial steps of a successful PPC campaigns. As part of setting up an account for you, we will research an extensive list of popular phrases that are actually being used in the search engines. The beauty of PPC is that you get to select what phrases your ads will appear on!
How do you monitor campaign success?
We cannot stress highly enough the importance of monitoring and testing your advertising campaign. Our paid search consultants track the performance of every ad and provide post click analysis to determine that your advertising dollar is producing a Return on Investment (ROI).
It is important that every advertisement has a unique tracking code. This unique tracking code allows us to monitor visitor behaviour from the time they enter your site. Monitoring this behaviour allows us to determine the success or failure of each advertisement and allow us to continually tweak and refine ad copy and keyword selection.
What does it cost?
PPC advertising with both Google and Overture (Yahoo!) gives you complete control of your maximum bid amounts and monthly/daily budget. With cost per click (CPC) advertising you are only charged when somebody actually clicks on your ad. Typically pricing can range from 10¢ through to a few dollars depending upon the competitive nature of the terms you are bidding on.
Why do I need to outsource my PPC campaign?
Without the appropriate knowledge, you risk overspending your search engine marketing budget very quickly. Poor key phrase selection and poor landing page construction are the two most common reasons that campaigns don't reach their full potential.
More questions?
Why Choose Melbourne IT?
- We are one of Australi'a largest online marketing and online services companies. We help people be more successful online and have helped over 300,000 customers start and grow their businesses on the internet.
- We have a team of 100 eBusiness consultants and 20 search marketing specialists located in Australia and New Zealand who are dedicated to making sure you are successful online.
