What is SSL? SSL is a concept little understood by most people. Many people ask us, what are the benefits of SSL? How secure is SSL? In this post we try to answer all your questions. SSL stands for Secure Sockets Layer, an encryption technology originally [...]
The topical and interactive nature of blogs, with regular updates and enthusiastic visitors making their views known, make web logs a great tool for online marketing. They have a positive effect on aspects of marketing such as product, price, positioning, promotion [...]
To manage the fact that audio and video intensive content pages have less text for search engine spiders to analyze and perform keyword density calculations on, SEO experts look to the following tactics: • You first want to make sure page titles are [...]
Besides optimizing your website to attract traffic, webmasters frequently find themselves in marketing contexts that benefit from repeat visits. For example, book buyers and clubs looking for imprinted giveaways habitually order at least four times a year. [...]
Many paid search advertisers who have given Pay Per Click programs the flick since it failed to convert the millions of eyeballs to their sites into actual sales, sat up and took notice when Google launched a U.S. test of a “Pay-per-Acquisition” (PPA) program [...]
It is generally agreed that Google holds up a few commandments when it comes to Search Engine Optimisation. If you’re the abiding Google webmaster, chances are that you would have followed Google’s lead on SEO doctrine and agreed to embed their “robots.txt” [...]
You may or may not remember that a few years ago, the Australian Domain Name industry was plagued by companies sending renewal notices to the customers of other registrars and resellers. The nature of these notices was such that it was somewhat unclear as to [...]
Most people are comfortable going about their daily chores online, whether it’s googling for a new phone, handbag or even a yoga teacher. All it takes is getting on the supplier’s website, contacting them by submitting an email query, picking up the phone to [...]
When your website's ability to generate leads starts to hurt the bottomline, understanding your web statistics can help get it back on track. The signs are hidden in your web statistics. Learn to read the key metrics and you'll be on your way towards driving [...]