news, information & opinions
to help you be more successful online.
 

What is SSL? SSL is a concept little understood by most people. Many people ask us, what are the benefits of SSL? How secure is SSL? In this post we try to answer all your questions. SSL stands for Secure Sockets Layer, an encryption technology originally [...]

20th June 2011, 11:14am

The topical and interactive nature of blogs, with regular updates and enthusiastic visitors making their views known, make web logs a great tool for online marketing. They have a positive effect on aspects of marketing such as product, price, positioning, promotion [...]

29th April 2011, 11:24am

We live in a brightly visual world; the human eye and brain is drawn and responds to graphics, images, Flash media, streaming video and music far more than plain words on a page. For the online world, Web 2.0 technologies merely exemplify the widening chasm between [...]

29th April 2011, 11:23am

To manage the fact that audio and video intensive content pages have less text for search engine spiders to analyze and perform keyword density calculations on, SEO experts look to the following tactics: •    You first want to make sure page titles are [...]

29th April 2011, 11:20am

Besides optimizing your website to attract traffic, webmasters frequently find themselves in marketing contexts that benefit from repeat visits.  For example, book buyers and clubs looking for imprinted giveaways habitually order at least four times a year.  [...]

29th April 2011, 11:04am

Many paid search advertisers who have given Pay Per Click programs the flick since it failed to convert the millions of eyeballs to their sites into actual sales, sat up and took notice when Google launched a U.S. test of a “Pay-per-Acquisition” (PPA) program [...]

29th April 2011, 10:58am

It is generally agreed that Google holds up a few commandments when it comes to Search Engine Optimisation. If you’re the abiding Google webmaster, chances are that you would have followed Google’s lead on SEO doctrine and agreed to embed their “robots.txt” [...]

29th April 2011, 10:44am

Granting one has mastered the basics, the work of the SEO professional is never done.  Both organic and paid search require vigilance, rapid response to competitive moves and the fortitude to stay the course with cost-effective campaign strategy.  There is no [...]

29th April 2011, 9:26am

You may or may not remember that a few years ago, the Australian Domain Name industry was plagued by companies sending renewal notices to the customers of other registrars and resellers.  The nature of these notices was such that it was somewhat unclear as to [...]

29th April 2011, 9:07am

In love and in business, you need to take your relationships seriously for them to grow. This Valentine’s Day, take a leaf out of Cupid's book to help you make customers fall in love and hopefully grow old with you.

11th February 2009, 10:48am

Most people are comfortable going about their daily chores online, whether it’s googling for a new phone, handbag or even a yoga teacher. All it takes is getting on the supplier’s website, contacting them by submitting an email query, picking up the phone to [...]

20th October 2008, 3:28pm

When your website's ability to generate leads starts to hurt the bottomline, understanding your web statistics can help get it back on track. The signs are hidden in your web statistics. Learn to read the key metrics and you'll be on your way towards driving [...]

17th September 2008, 12:52pm