news, information & opinions
to help you be more successful online.
 

Search Engine Optimisation (SEO) has been on the tip of the tongue for every marketer for quite some time. Now there is a new method to help increase your ranking: Social Media. SEO has for years remained a mystery to many, with no exact science to building [...]

10th May 2011, 12:32pm

Google recently announced a change to their policy to protect peoples personal and financial information. The changes focus on the disclosure and usage of personal information and include common best-practices that help businesses build trust and credibility [...]

6th May 2011, 9:29am

The topical and interactive nature of blogs, with regular updates and enthusiastic visitors making their views known, make web logs a great tool for online marketing. They have a positive effect on aspects of marketing such as product, price, positioning, promotion [...]

29th April 2011, 11:24am

We live in a brightly visual world; the human eye and brain is drawn and responds to graphics, images, Flash media, streaming video and music far more than plain words on a page. For the online world, Web 2.0 technologies merely exemplify the widening chasm between [...]

29th April 2011, 11:23am

To manage the fact that audio and video intensive content pages have less text for search engine spiders to analyze and perform keyword density calculations on, SEO experts look to the following tactics: •    You first want to make sure page titles are [...]

29th April 2011, 11:20am

Besides optimizing your website to attract traffic, webmasters frequently find themselves in marketing contexts that benefit from repeat visits.  For example, book buyers and clubs looking for imprinted giveaways habitually order at least four times a year.  [...]

29th April 2011, 11:04am

Many paid search advertisers who have given Pay Per Click programs the flick since it failed to convert the millions of eyeballs to their sites into actual sales, sat up and took notice when Google launched a U.S. test of a “Pay-per-Acquisition” (PPA) program [...]

29th April 2011, 10:58am

In an online environment where businesses are eager to reach targeted audiences and search engines are willing to set aside display ad space on top of, or to the side of, regular search results, pay per click (PPC) has avoided the pitfalls of paying for [...]

29th April 2011, 10:46am

It is generally agreed that Google holds up a few commandments when it comes to Search Engine Optimisation. If you’re the abiding Google webmaster, chances are that you would have followed Google’s lead on SEO doctrine and agreed to embed their “robots.txt” [...]

29th April 2011, 10:44am

Granting one has mastered the basics, the work of the SEO professional is never done.  Both organic and paid search require vigilance, rapid response to competitive moves and the fortitude to stay the course with cost-effective campaign strategy.  There is no [...]

29th April 2011, 9:26am

You may or may not remember that a few years ago, the Australian Domain Name industry was plagued by companies sending renewal notices to the customers of other registrars and resellers.  The nature of these notices was such that it was somewhat unclear as to [...]

29th April 2011, 9:07am

Search engine optimisation (SEO) has been on the tip of the tongue of every online marketer for years. However, for quite a few of those years, there seemed to be no exact science to it… just as soon as someone perfected a technique to increase search engine [...]

28th April 2011, 5:35pm