As we approach Australia Day, let’s see how 5 unique Australian traits can inspire us to deal with the tough economic times. Mateship at work – It’s essential to see your business contacts, suppliers and clients as mates, if you haven’t done so. Read [...]
Viewing posts in category: Online Marketing
The number of links pointing to a website is one of the most important factors in determining how your website is ranked in Google. According to the Google Webmaster Guidelines, Google recommends that you should: “Have other relevant sites link to yours.”
7th July 2008, 10:45am
It is generally frowned upon when overly ambitious upstarters pay their way (in whatever shape or form) to succeed in the rat race. Thankfully, you will suffer no such moral backlash when you pay your way to the top of
26th February 2008, 11:24am
If you’ve been following the drama series Lost which returns to free-to-air television this month, you’d understand the arduous journey of a booby-trapped way home, if there is one. When it comes to the Internet jungle, no website should befall the same fate.
20th February 2008, 8:31am
Learn the key ingredients to creating a winning email marketing campaign. Order a FREE copy of our Email Marketing eBook
4th February 2008, 2:10pm
Page Rank is Google's system of determining the popularity, hence, the ranking of a website. It measures not only the number of links that point to a website but also the quality of the sites providing the links. Here are some simple steps to help increase your [...]
21st November 2007, 2:03pm
Businesspeople and marketers know that winning a new customer costs 5 times more than retaining an existing one … Yet with all the effort that goes into winning new customers, once you have gained a new account or a sale, it is by no means certain that you’ll [...]
19th November 2007, 4:42pm
One key ingredient for building a solid customer base for your site is an email newsletter. This is also referred to as an e-zine - an electronic magazine that is sent on a regular basis by email or other online means.
4th August 2007, 3:51pm
Holiday periods, long weekends, school holidays, off-season - depending on the sector you operate in there are times when sales activity is sluggish: decision-makers and insider allies are on leave, suppliers are on skeleton staff and some offices even close. It [...]
24th April 2007, 10:05am
Marketing your website through search engines is a combination of business savvy and IT expertise. While we recommend you leave all the messing about with website code to a search engine marketing professional like Melbourne IT, it helps to understand the general [...]
15th December 2006, 12:07pm
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