5 ways to identify bargain keywords
When it comes to online bargains, shoppers aren’t the only ones onto a good deal in these tough times. With search engine marketing, you can hunt for bargain keywords - keywords that are less popular (and therefore cheaper) but in the right hands, perform just as well as those with higher price tags.
So how do you identify a bargain keyword? Check out our smart keyword shopping tips below:
Go with geography – Target geographical region, suburb and street name and even landmarks or name of significant buildings that are close to your business.
Product or service varieties - Target not only specific product or service names, but the varieties within your inventory. For example, if you sell pets, look beyond the obvious like “dogs” and “cats” but the specific breeds such as “Labrador” or “Poodle” too.
Keywords that describe value – Target suitable adjectives like “cheap”, “affordable”, “fast”, “popular” for online customers looking for bargains
Unique features – Target unique features like “Australian made”, “Melbourne Designed” or even “Italian” or “Japan” if the make and origin of your products is a unique selling point.
Seasonal - Target seasons, like spring or summer if your products go through those cycles.
To help you identify potential bargain keywords relevant to your business, Request a Search Marketing Consultation. Or call 1300 132 838. Who knows, you could find a bargain keyword that your competitors overlooked!
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