3 tips to make customers love you back
In love and in business, you need to take your relationships seriously for them to grow. This Valentine’s Day, take a leaf out of Cupid’s book to help you make customers fall in love and hopefully grow old with you.
Befriend your Exes – who says you can’t communicate with customers that have dumped you in the past? Winning back abandoned customers should be a strategy that you continually revisit, especially in times when business is slow. If you can’t be civil or even platonic with them, at least find out the reasons you got dumped via a customer survey, before you part ways for good.
Ditch the one night stands – Think of your customers as relationships, and not just one-off transactional flings. Try relationship building strategies such as sending a personalised birthday card, special edition email newsletter or SMS to them on their birthday with a special offer. It shows them you understand that customers need to be spoiled and pampered. It’s true that times are tough, but who likes to be in a relationship with someone that doesn’t show affection?
Don’t be too clingy – Give your customers some space by managing the frequency that you market to them. If you must contact them, try using alternative marketing channels. For example, if you’ve always done direct mail, try online advertising, such as banner ads or paid search on Google for a change. The change of media will come as a breath of fresh air to them and will help prevent your relationship from getting stale.
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