7 tips to shield your brand, rain or shine
It may be summer now, but when the sting of the heat goes away, it’s easy to forget that sun protection, like your online brand needs constant care in any season.
To avoid exposing domain names relevant to your business to the eyes of your competitors, you should think about alternative domains with our tips below:
Use of prefixes and suffixes – It could be as simple as securing alternative domains by adding prefixes and suffixes into your brand or business name. Common prefixes include: the, e, my, i, online, net, web, internet, hot, cool, our, links, web, net, find, business, company, shop, store, search, guide. Common suffixes include: world, links, online, site, web, net, business, company, shop, store, search, directory, guide.
Use of hyphens – Although most people prefer to register a domain with no hyphens in them, you may also want to consider those with hyphens especially if your business name consists of more than one syllable.
Go with singular and plural versions – There’s always value in considering both the singular and plural versions of your domain, so you don’t miss out on any potential traffic that’s done a typo while trying to get to your domain.
Geographic – Zoom in on the suburb or street of your business location if it has particular significance. Such as Lygon Street in Carlton close to Melbourne CBD, which is a popular Italian precinct and if your business has an equally Italian flavour.
Personal name – Apart from the brand recognition of your business, YOU and your attributes like your reputation and integrity are also factors which people consider before deciding whether or not to do business with you. Therefore you should register your own personal name because it’s as much a brand as your business.
Product or service name – Apart from considering the exact name of your products and services, you can use their unique selling point as alternative domain names. For example, if you sell high quality mattresses, something suitable would be “verycomfortablebeds”.
Overseas spaces - If you trade overseas, then it’s essential to include domain spaces in overseas countries into your online brand protection strategy. That may be a completely different ball game but some or most of the above tips still apply even in overseas domain spaces.
Need help with domain names?
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