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Our experience shows that most companies do not take a strategic
approach to domain name management. As a result, companies are at
risk of failing to protect their valuable brands and business names
and optimise their online brand presence. Furthermore, domain name
procurement is generally performed by various functional areas and possibly
across numerous organizational units. This can result in a loss of control
over brand management and protection and generally means a company is
dealing with multiple providers, all with different levels of
expertise and pricing.
The CDM program encourages a strategic approach to online brand
management and protection and enables greater streamlining of internal
processes. This achieved by using one provider for your domain name
needs, who can provide expert advice and one-to-one customer support.
Why use Melbourne IT?
Melbourne IT are the experts in online brand development and management.
We have been assisting Australian and international companies with their
domain name needs since 1996. In fact, Melbourne IT was one of the 5
test-bed Registrars accredited by ICAAN and the first registrar to operate
a country code Top Level Domain registry for com.au. Furthermore, in the April
to June 2001 quarter, Melbourne IT was the fastest growing global registrar
of domain names.
Domain names are our core business. As such, we understand the policies
and procedures regarding all registration services, across all major gTLD
spaces such as .com, .net and .org, along with country codes such as
.com.au, co.uk and co.nz to name a few. This is extremely important
as your company seeks to operate in an increasingly global economy.
To find out more from one of our CDM consultants, please call the
CDM hotline on 03 8624 2465, or email us at
cdm@melbourneit.com.au.
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