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Melbourne IT and WebCentral (a Melbourne IT company) surveyed 2,264 Australian small businesses during June and July 2011 to find out how they use the web to do business.
We wanted to know:
- How innovative are small businesses online?
- What are their attitudes to social media?
- And will technology be a priority investment in the next 12 months?
The answers to these questions and more are now in and the full results of the Melbourne IT eBiz Review are now available for download.
Here are some of the top level findings:
- SMBs with an online presence (eSMBs) plan to increase investment in website and internet tools (59% will increase spend), computers and technology (53%), and marketing (54%) in the next 12 months
- Few eSMBs intend to cut business spend with the majority likely to keep business investments in line with the past year
- eSMBs using social media for customer-facing operations have increased to 50% in 2011, from 34% a year ago
- Vast majority (76%) of SMBs using Social Media prefer to direct their customers to their company website instead of their Facebook page
- Only 5% of eSMBs agree that group buying coupon sites offer sales or marketing benefits to their business
Download the full survey results paper
Click here for 2010's results
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