Search Engine Optimisation (SEO) has become a fundamental process for any website. While it can be applied at any stage, optimisation will be a lot easier if the capabilities are installed from the get go! Did you know that the type of CMS (Content Management System) you have for your website may not have SEO [...]

There are literally hundreds of content management systems (CMS) available – some are freely available off the internet and others that have been specially built by web design companies. There is one system that is used by thousands of people around the world and it is user friendly and suitable for business owners who have [...]

Have you read the book ‘Don’t make me think’ by Steve Krug? It’s quite an interesting read that basically states that a good website should get visitors to accomplish their intended tasks as quickly and easily as possible. The title of the book says it all really – don’t make your website visitor think. Try [...]

It’s more important than ever to have a website. According to research, 85% of consumers use the Internet to find a local business and even though about 80% of people use the Internet to look for information on products services, only 67% of SMEs in Australia have a website. According to research by Sensis, over [...]

When discussing search engine optimization (SEO) with website architecture, the more important considerations to look at are domain names, URL’s and site navigation. Domain name Like brand names for products and services, domain names need to be carefully thought out.  Marketing professionals always strive for a domain name that gives the company the benefit of [...]

Part 2 of this blog article will highlight the next 5 tips on how you can build a profitable website. Read the first 5 tips to turn online browsers into buyers here. 6. Dress up the window of your website If you want to retain online traffic when they visit your website, you need to [...]

Whether it’s the ambient lighting, soft music, luxurious wall hangings or dynamic product merchandising, there are certain elements when you walk into a shop that entice you to spend. Even though websites cannot boast these features (it’s really just a buyer, a web browser and your website), there are features that you can include to [...]

Your website design is currently blue, but it might as well be red as far as you’re concerned. You might not realise this, but colours play a very important role when it comes to web design. Humans are visual creatures and colours can be used to stimulate an emotion, evoke a mood, response or feeling. [...]

Google is always working to get users the most relevant results while making sure that those results are websites that people will actually be willing to read. This is a part of the normal Google algorithm evolution we SEO people have to be ready for! Can these updates cause some confusion and frustration? Yes! But [...]

Given you most probably use the internet on a daily basis; it is safe to assume you have a pretty good idea of what a badly designed website looks like. Apart from the fact a badly designed website is not very kind on the eye, it also means visitors to your site are more likely [...]