Given you most probably use the internet on a daily basis; it is safe to assume you have a pretty good idea of what a badly designed website looks like. Apart from the fact a badly designed website is not very kind on the eye, it also means visitors to your site are more likely [...]

Does this sound familiar? You put your heart and soul into your business website, spent weeks perfecting every element and now you find yourself floundering around page 8 of the search results.  Have you searched for your business name, found nothing and wondered where it all went so wrong? I might have the answers as to [...]

What is SSL? SSL is a concept little understood by most people. Many people ask us, what are the benefits of SSL? How secure is SSL? In this post we try to answer all your questions. SSL stands for Secure Sockets Layer, an encryption technology originally developed by Netscape.  It lets private information to be transmitted [...]

The topical and interactive nature of blogs, with regular updates and enthusiastic visitors making their views known, make web logs a great tool for online marketing. They have a positive effect on aspects of marketing such as product, price, positioning, promotion and people. How so? The interactive nature of blogs is ideal for positioning a [...]

We live in a brightly visual world; the human eye and brain is drawn and responds to graphics, images, Flash media, streaming video and music far more than plain words on a page. For the online world, Web 2.0 technologies merely exemplify the widening chasm between the text-focused algorithms of search engines and the burgeoning [...]

To manage the fact that audio and video intensive content pages have less text for search engine spiders to analyze and perform keyword density calculations on, SEO experts look to the following tactics: •    You first want to make sure page titles are catchy and descriptive.  As lengthy titles are acceptable, they can embody 3 [...]

Besides optimizing your website to attract traffic, webmasters frequently find themselves in marketing contexts that benefit from repeat visits.  For example, book buyers and clubs looking for imprinted giveaways habitually order at least four times a year.  Hence, the Amazons and National Pens of this world desire unceasing opportunities to present new offerings, notably to [...]

Many paid search advertisers who have given Pay Per Click programs the flick since it failed to convert the millions of eyeballs to their sites into actual sales, sat up and took notice when Google launched a U.S. test of a “Pay-per-Acquisition” (PPA) program in early spring of 2007.  By summer, results had proved so [...]

It is generally agreed that Google holds up a few commandments when it comes to Search Engine Optimisation. If you’re the abiding Google webmaster, chances are that you would have followed Google’s lead on SEO doctrine and agreed to embed their “robots.txt” file in your web site. But why would you import or create a [...]

Granting one has mastered the basics, the work of the SEO professional is never done.  Both organic and paid search require vigilance, rapid response to competitive moves and the fortitude to stay the course with cost-effective campaign strategy.  There is no other alternative as the torrent of technology advances forces web masters to adopt judiciously [...]