Have you read the book ‘Don’t make me think’ by Steve Krug? It’s quite an interesting read that basically states that a good website should get visitors to accomplish their intended tasks as quickly and easily as possible. The title of the book says it all really – don’t make your website visitor think. Try [...]

According to research, 67% of users are more likely to purchase a product or service from a mobile-friendly website. Furthermore, 57% of consumers will not recommend a business with a poorly designed mobile website. Research also shows that 40% of consumers will go to a competitor’s website after a bad mobile experience. To ensure a [...]

It’s more important than ever to have a website. According to research, 85% of consumers use the Internet to find a local business and even though about 80% of people use the Internet to look for information on products services, only 67% of SMEs in Australia have a website. According to research by Sensis, over [...]

Part 2 of this blog article will highlight the next 5 tips on how you can build a profitable website. Read the first 5 tips to turn online browsers into buyers here. 6. Dress up the window of your website If you want to retain online traffic when they visit your website, you need to [...]

Whether it’s the ambient lighting, soft music, luxurious wall hangings or dynamic product merchandising, there are certain elements when you walk into a shop that entice you to spend. Even though websites cannot boast these features (it’s really just a buyer, a web browser and your website), there are features that you can include to [...]

Your website design is currently blue, but it might as well be red as far as you’re concerned. You might not realise this, but colours play a very important role when it comes to web design. Humans are visual creatures and colours can be used to stimulate an emotion, evoke a mood, response or feeling. [...]

Given you most probably use the internet on a daily basis; it is safe to assume you have a pretty good idea of what a badly designed website looks like. Apart from the fact a badly designed website is not very kind on the eye, it also means visitors to your site are more likely [...]

Julie Andrews from the Sound of Music was not wrong when she said (and I am paraphrasing here) that starting at the beginning is a very good place to start.  Unlike your standard Yellow Pages ad or newspaper classifieds, putting up a successful website that builds your business and online profile takes a bit more [...]

We spied a great post with a nifty infographic on the KISSMetrics blog about how colour affects purchases. The key take-outs are: Red Orange, Black, and Royal Blue  attract impulse shoppers; Navy Blue and Teal attract budget shoppers; Pink, Sky Blue, and Rose attract traditional buyers; Green is associated with wealthy and helps buyers relax; Yellow [...]

It’s no secret that mobile device web browsing is becoming more than a trend globally and in Australia.According to American web analytics firm New Applications, mobile devices account for 5 per cent of global web browsing. In the US alone, the figure is 8.2 per cent. For melbourneit.com.au, we’ve seen mobile use grow by over [...]