There are a class of Search Engine Optimization (SEO) specialists that lure unsuspecting webmasters with promises of quick indexing by search engines and high page rank, all without the expense of paid search. In the fairly tight circle of Internet marketing, they have come to be known as “Black Hat” SEO practitioners (as opposed to [...]

SEO Myth 1 – The more times you repeat the keyword within the page, the higher it will rank Over-optimising the webpage and cramming the page with keywords will only result in your website being penalised by search engines. Consider adding 1-2 relevant keywords in the first and last paragraph, but ensure that the content [...]

The aim of this blog article is to help you better understand the following key terms in relation to how your website appears in search result listings. I’m sure everyone is familiar with Google’s search results page, where 10 results per page are displayed in order of how closely they are related to your search. [...]

Google is always working to get users the most relevant results while making sure that those results are websites that people will actually be willing to read. This is a part of the normal Google algorithm evolution we SEO people have to be ready for! Can these updates cause some confusion and frustration? Yes! But [...]