Researching and zeroing in on the right keywords is probably the most important part of SEO, because having the right keywords on the site goes a long way towards attracting targeted traffic to your website. Even if your website has all the latest bells and whistles, without the right keywords or, worse, no keywords at [...]

Search Engine Optimisation (SEO) has become a fundamental process for any website. While it can be applied at any stage, optimisation will be a lot easier if the capabilities are installed from the get go! Did you know that the type of CMS (Content Management System) you have for your website may not have SEO [...]

As the adage goes, practice makes perfect. Any webmaster worth his salt will eventually reap the fruits of his labours if he practices Search Engine Optimization (SEO) endlessly and optimizes the site by accepting Pay-Per-Click (PPC) placements. Master these valuable lessons below and you will soon have both SEO and PPC mastered. Page Optimization 1.    [...]

There are a class of Search Engine Optimization (SEO) specialists that lure unsuspecting webmasters with promises of quick indexing by search engines and high page rank, all without the expense of paid search. In the fairly tight circle of Internet marketing, they have come to be known as “Black Hat” SEO practitioners (as opposed to [...]

SEO Myth 1 – The more times you repeat the keyword within the page, the higher it will rank Over-optimising the webpage and cramming the page with keywords will only result in your website being penalised by search engines. Consider adding 1-2 relevant keywords in the first and last paragraph, but ensure that the content [...]

When discussing search engine optimization (SEO) with website architecture, the more important considerations to look at are domain names, URL’s and site navigation. Domain name Like brand names for products and services, domain names need to be carefully thought out.  Marketing professionals always strive for a domain name that gives the company the benefit of [...]

Missed out on any of our marketing webinars this year? No worries, you can brush up on your marketing skills and watch our webinars for 2012 on demand now. We have webinars on search engine optimisation (SEO) and social media. Our webinars will give you easy and practical tips on how your business can use [...]

The aim of this blog article is to help you better understand the following key terms in relation to how your website appears in search result listings. I’m sure everyone is familiar with Google’s search results page, where 10 results per page are displayed in order of how closely they are related to your search. [...]

Watch our 15 minute SEO education webinars on demand now. Please note that you may need to download the Gotomeeting codec to view the recording. Click here to download the codec now.   A beginner’s guide to SEO During this 15 minute webinar, you will learn: What is search engine optimisation (SEO)? The difference between [...]

So! While SEO (search engine optimisation) is a practice that is as old as Google itself (old in computer years), it has been constantly evolving year to year. All these updates have been getting a lot of press and as more press releases come out it appears that the importance of SEO has become more [...]