Tag > Pay-Per Click

Posted by Jonothan Stribling

Optimizing Paid Search and Pay-Per-Click – Top 20 tips

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As the adage goes, practice makes perfect. Any webmaster worth his salt will eventually reap the fruits of his labours if he practices Search Engine Optimization (SEO) endlessly and optimizes the site by accepting Pay-Per-Click (PPC) placements. Master these valuable lessons below and you will soon have both SEO and PPC mastered. Page Optimization 1.    [...]

Posted by Dominique Summers

Phishing moves to Google Adwords

In March and April this year, Google Adwords customers received an email which appeared to be a genuine email from Google requesting the username and password for their Google Adwords account. This was a clear attempt by individuals or groups, known as phishers, to acquire the usernames and passwords of Google Adwords users.

Posted by Jonothan Stribling

Butting out the online competition

There are not many occasions where you can get away with calling someone a quitter. But when it comes to Smokenders, it’s actually their expertise to get people to quit, smoking that is.

Posted by Dominique Summers

Search engine listing: natural vs paid

Getting your business listed on search engines is no longer a question of why. Rather, it is a matter how and how soon.  And, knowing the difference between paying for placement (Pay-Per Click) and earning your placement “organically” (Search Engine Optimisation) is key.