Have you read the book ‘Don’t make me think’ by Steve Krug? It’s quite an interesting read that basically states that a good website should get visitors to accomplish their intended tasks as quickly and easily as possible. The title of the book says it all really – don’t make your website visitor think. Try [...]

According to research, 67% of users are more likely to purchase a product or service from a mobile-friendly website. Furthermore, 57% of consumers will not recommend a business with a poorly designed mobile website. Research also shows that 40% of consumers will go to a competitor’s website after a bad mobile experience. To ensure a [...]

Whether it’s the ambient lighting, soft music, luxurious wall hangings or dynamic product merchandising, there are certain elements when you walk into a shop that entice you to spend. Even though websites cannot boast these features (it’s really just a buyer, a web browser and your website), there are features that you can include to [...]

“Ben Grunfeld is a Web Developer and Social Marketing professional at Melbourne IT, and has just released the book ‘Social Media for Business Marketing’ on the Amazon Kindle bookstore (http://bit.ly/bensbook).” Many business owners and entrepreneurs today are asking themselves the vital question: “How can Social Media affect my enterprise? Does the return justify a potential [...]

There’s nothing worse than agreeing to receive email newsletters from a business, but the information that comes through has no relevance to you. I recently experienced this when I purchased some clothes online. I agreed to receive updates from the company in the hopes of receiving special offers for my favourite brands, but I was [...]

Anyone who’s doing email marketing knows how cost-effective and easy it is to set up and send. However, with the average online user receiving about 100 emails a day, how do you make sure that your email is read? Nobody likes spam, so follow these handy tips below to ensure the success of your next [...]

Running a competition on Facebook is an easy and quick way to increase ‘likes’ on your page, but before you set one up, it’s important to understand what a competition can or cannot do for your brand. A Facebook competition can help: Boost and encourage fans to interact with you Encourage new fans to ‘like’ [...]

Who hasn’t heard about Pinterest? Well, according to Compete, unique visitors to the site increased by 155% just in one month, from December 2011 to January 2012 and according to Hitwise, Pinterest is now the third most popular social network in the USA in terms of visits (behind Facebook and Twitter). What is Pinterest and [...]

We spied a great post with a nifty infographic on the KISSMetrics blog about how colour affects purchases. The key take-outs are: Red Orange, Black, and Royal Blue  attract impulse shoppers; Navy Blue and Teal attract budget shoppers; Pink, Sky Blue, and Rose attract traditional buyers; Green is associated with wealthy and helps buyers relax; Yellow [...]

In August 2010, Facebook launched its own location-based service, Facebook Places, allowing its hundreds of millions of users to check in to physical locations to show their contacts exactly where they’ve been and where they currently are. Many online commentators said that this would spell the end for foursquare, whose service they predicted would become [...]