The global domain name market is essentially split into two segments: the primary and secondary markets. The primary domain market includes all domain names that have not been previously registered, or have been registered in the past but have since expired. In other words, these are domains that are not currently registered by anyone and [...]

A website is your business’ shopfront on the Internet and choosing a domain name is the first step to getting found online. A domain name is so much more than just the name that people type in to view your website. Getting the right domain name can help with brand awareness, adds credibility to your [...]

On a basic level, your domain name is a valuable part of your online business identity and registering a domain name for your business makes it easier for customers to find you easily and get in touch, but it also protects your brand online and prevents competitors from using it. But some recent changes now [...]

Your business name is your intellectual property. Your business reputation is connected with the name so you obviously don’t want anyone else trading on it. That’s why it’s important to register your domain name so you can protect your identify and reputation online. Your domain name is a valuable part of your online business identity [...]

A little over a decade ago, businesses could just register their company name and begin their marketing journey through the Yellow Pages. With the internet age, many businesses now understand the need to get online and have a website for their business. With the rise of Aussie domain names being registered every year, it’s very [...]

When you start developing a website, the most difficult process can be choosing a domain name as successful online businesses simply cannot exist without one. The domain name is an important foundation in helping to build your online brand, with potential customers immediately associating the domain name to your business. Think of the domain name as being [...]

When registrations for .com domains began in 1985, a total of six names were registered that year and forty-four more the following year. Two decades later,  there are now more .com domain names registered than there are words in the English language.