When you start developing a website, the most difficult process can be choosing a domain name as successful online businesses simply cannot exist without one. The domain name is an important foundation in helping to build your online brand, with potential customers immediately associating the domain name to your business. Think of the domain name as being [...]

Besides optimizing your website to attract traffic, webmasters frequently find themselves in marketing contexts that benefit from repeat visits.  For example, book buyers and clubs looking for imprinted giveaways habitually order at least four times a year.  Hence, the Amazons and National Pens of this world desire unceasing opportunities to present new offerings, notably to [...]

You may or may not remember that a few years ago, the Australian Domain Name industry was plagued by companies sending renewal notices to the customers of other registrars and resellers.  The nature of these notices was such that it was somewhat unclear as to whether you had a relationship or not with the sender [...]

When it comes to online bargains, shoppers aren’t the only ones onto a good deal in these tough times. With search engine marketing, you can hunt for bargain keywords - keywords that are less popular (and therefore cheaper) but in the right hands, perform just as well as those with higher price tags. So how do you identify a bargain [...]

It may be summer now, but when the sting of the heat goes away, it’s easy to forget that sun protection, like your online brand needs constant care in any season. To avoid exposing domain names relevant to your business to the eyes of your competitors, read our article on the 7 tips to help [...]

In March and April this year, Google Adwords customers received an email which appeared to be a genuine email from Google requesting the username and password for their Google Adwords account. This was a clear attempt by individuals or groups, known as phishers, to acquire the usernames and passwords of Google Adwords users.

There are not many occasions where you can get away with calling someone a quitter. But when it comes to Smokenders, it’s actually their expertise to get people to quit, smoking that is.

From 1 June 2008, an .com.au domain name can be marketed and sold to an eligible third party by its current license holder. Australia’s Internet domain authority, auDA, has finally ended the anticipation that has been building since news of the policy change was announced in early March.