We spied a great post with a nifty infographic on the KISSMetrics blog about how colour affects purchases. The key take-outs are:

  • Red Orange, Black, and Royal Blue  attract impulse shoppers;
  • Navy Blue and Teal attract budget shoppers;
  • Pink, Sky Blue, and Rose attract traditional buyers;
  • Green is associated with wealthy and helps buyers relax;
  • Yellow is optimistic and youthful;
  • Colour increases brand recognition by 80%;
  • 52% of buyers do not revisit a website due to poor design or aesthetics

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Never without at least three different portable technology devices in tow, Jon lives and breathes all things IT. Jon manages the Product Management team for Melbourne IT's SMB Solutions division to deliver the best possible products for our customers. In his spare time he likes to read everything there is about every topic in order to sound impressive during Trivia nights at his local.

http://www.melbourneit.com.au/