Google recently announced a change to their policy to protect peoples personal and financial information.
The changes focus on the disclosure and usage of personal information and include common best-practices that help businesses build trust and credibility online.
According to the update, if your website collects personal, payment or financial information, you will need to make sure you have:
- An opt-out of marketing communications feature;
- A valid SSL certificate to encrypt payment, financial and personal information
The changes will go into effect 17 May, and according to the post, advertisers who do not comply run the risk of having their ads suspended.
The changes are a positive move to help protect consumers from dodgy operators who find Google a very useful acquisition tool. We would recommend that Google insist that websites are secured with an extended validation SSL certificate. They have an additional layer of verification and provide an instant visual cue that identifies a websites organisation and identity.